Mobile use growing among tweens

TV ratings guru The Nielsen Company has turned its bean counters on to the tween mobile market in the US. Not surprisingly, use among the demo keeps growing and a full 35% of US tweens now own a mobile phone.

December 4, 2007

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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Mobile use growing among tweens

TV ratings guru The Nielsen Company has turned its bean counters on to the tween mobile market in the US. Not surprisingly, use among the demo keeps growing and a full 35% of US tweens now own a mobile phone.

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