Nick gets content into car rentals

In an effort to curtail the number of times parents have to answer the question, 'Are we there yet?' Nickelodeon and Park Ridge, New Jersey-based Hertz Corporation are teaming up to launch Nick on the Go, a fully portable, pre-loaded, touch-screen media player designed for rental cars.

December 6, 2007

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Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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Nick gets content into car rentals

In an effort to curtail the number of times parents have to answer the question, 'Are we there yet?' Nickelodeon and Park Ridge, New Jersey-based Hertz Corporation are teaming up to launch Nick on the Go, a fully portable, pre-loaded, touch-screen media player designed for rental cars.

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