Giuliano says goodbye to Hello Kitty to launch licensing agency

Ex-Sanrio SVP of licensing Bruce Giuliano, aka the man who helped Hello Kitty conquer the US consumer products market, has teamed up with Amnita Sen's Vault Agency to create a new full-service licensing venture called Vault Branding Group.

December 17, 2007

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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Giuliano says goodbye to Hello Kitty to launch licensing agency

Ex-Sanrio SVP of licensing Bruce Giuliano, aka the man who helped Hello Kitty conquer the US consumer products market, has teamed up with Amnita Sen's Vault Agency to create a new full-service licensing venture called Vault Branding Group.

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