Brandolution inks deal with Henson for Sid the Science Kid

The Jim Henson Company has named the L.A.-based licensing and marketing agency Brandolution to handle all US and Canadian licensing for its newest animated preschool series Sid the Science Kid (formerly known as What's the Big Idea?).

December 17, 2007

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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Brandolution inks deal with Henson for Sid the Science Kid

The Jim Henson Company has named the L.A.-based licensing and marketing agency Brandolution to handle all US and Canadian licensing for its newest animated preschool series Sid the Science Kid (formerly known as What's the Big Idea?).

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