Scholastic readies new serial-driven multiplatform franchise

Kids publishing giant Scholastic is moving beyond books to launch multiplatform adventure series The 39 Clues next September in the US, UK, Australia, New Zealand and Canada.
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December 18, 2007

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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