Scholastic readies new serial-driven multiplatform franchise

Kids publishing giant Scholastic is moving beyond books to launch multiplatform adventure series The 39 Clues next September in the US, UK, Australia, New Zealand and Canada.

December 18, 2007

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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Scholastic readies new serial-driven multiplatform franchise

Kids publishing giant Scholastic is moving beyond books to launch multiplatform adventure series The 39 Clues next September in the US, UK, Australia, New Zealand and Canada.

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