New interactive ad technology is on the way

Mirroring the real world, the landscapes of video games are already quite cluttered with branded billboards, ads and product placements. And with the in-game ad market pegged to reach US$400 million by 2009, it was only a matter of time before a company evolved a slicker, more streamlined form of in-game commerce.
By
January 1, 2008

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu