Kidtoons program growing up quickly
Moving into its fourth year, children's film distributor and marketing company Kidtoon Films is set to expand its in-theater program yet again. By the end of this month, the company should be staging its weekend screenings of kid flicks culled largely from branded DTV titles in more than 200 cinemas across the US. And while it's been working with entertainment partners such as Hasbro and American Greetings on in-theater marketing from the get-go, Kidtoon is now on the hunt for national and regional third-party promo partners from the restaurant, automotive and retail world.
January 1, 2008
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