NPD expands ground-breaking French POS service
NPD France had to start from scratch when it set out to track sales of licensed goods in categories beyond toys for the first time in the country's history. And just over a year since the late-2006 launch of its License POS Indicator, the market researcher is getting ready to expand the service's scope and tackle the measurement of sales performance in new categories, including nursery products, bed linens, stationery and video games.
January 1, 2008
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