PicMe lands captive audience with new preschool center

Ireland's JAM Media is taking the notion of interactive TV to a whole new level this month as it prepares to open its first PicMe-branded preschool just outside of Dublin. Opening a daycare-type facility might seem like a novel move for a prodco, but given the early-learning concepts embedded within JAM's hit 104 x five-minute PicMe series that puts photos submitted by its viewers right into the on-screen action, it's a logical brand extension.
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January 1, 2008

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