TV commercials still top-of-mind with tweens
We know that kids seldom consume media via one format at a time, creating a more complex programming environment not only for broadcasters but for kid marketers as well. With all the distractions, industry players have to wonder whether kids still watch TV commercials like they used to. Or has online marketing become a more effective route as the computer assumes an increasingly dominant role in kids' lives? Well, in an effort to answer those questions, media agency giant MindShare has just completed the most recent edition of its Youth More study that examines how US and Canadian kids and teens are living in a multimedia world.
January 1, 2008
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