Wooden toy player Brio makes licensing tracks with DCP
AS consumers' love affair with plastic playthings continues to wane in light of product safety concerns, wooden toys stand to gain some ground. And luckily for licensors, it looks like a veteran category manufacturer is opening its licensing doors. Sweden-based specialty toyco Brio has dabbled in character brands, but a new deal with Disney signals a return to the business model.
January 1, 2008
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