Wooden toy player Brio makes licensing tracks with DCP

AS consumers' love affair with plastic playthings continues to wane in light of product safety concerns, wooden toys stand to gain some ground. And luckily for licensors, it looks like a veteran category manufacturer is opening its licensing doors. Sweden-based specialty toyco Brio has dabbled in character brands, but a new deal with Disney signals a return to the business model.
By
January 1, 2008

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu