MGM Consumer Products divvies up properties to grow reach

MGM Consumer Products has reorganized its business in an effort to make the most of its current properties and extensive back catalogue. To that end, the company's forged new partnerships with New York-based licensing agency Brandgenuity and Jokar Productions and is expanding its existing relationship with L.A.'s Brand Sense Partners.
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January 17, 2008

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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