The takeaway – How to reach Echo Boom parents

1.Echo boomer moms' strong desire for self-expression is resulting in today's generation of kids expecting to customize every experience they have - from TV programs to toys to electronics. So give Echo Boomer parents the means to mould/customize products and services for their children. This reinforces the role they see for themselves as experts and captures their need for self-expression.
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February 1, 2008

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