The takeaway – How to reach Echo Boom parents

1.Echo boomer moms' strong desire for self-expression is resulting in today's generation of kids expecting to customize every experience they have - from TV programs to toys to electronics. So give Echo Boomer parents the means to mould/customize products and services for their children. This reinforces the role they see for themselves as experts and captures their need for self-expression.
By
February 1, 2008

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu