Gund goes gung-ho for gift market with new infant product brand

Between 2000 and 2006, the US infant and juvenile product market grew by almost US$2 billion to US$8.9 billion. And 110-year-old Edison, New Jersey-based Gund is banking on this trend to continue as it shifts focus from manufacturing toys and plush to gift products with the launch of GundBaby.
February 1, 2008
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