Mattel Weathers Recalls

To say 2007 was rough on the toy industry would be an understatement. Heading into the Christmas sales season many pundits and analysts were speculating that the one-two punch of massive recalls and a slumping dollar would knock the wind out of most toycos' year-end P&Ls. At press time, the industry was still waiting. (Researcher NPD Group isn't scheduled to release 2007 sales numbers until mid-February.) However, Mattel was the first to announce its 2007 Q4 results, and it looks like the dire pre-holiday predictions may have missed the mark.
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February 1, 2008

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