Sesame gets a taste of high-end retail with Fabric flavours
It looks like Elmo and the gang are relocating to the high street. Sesame Workshop's UK agency Copyright Promotions Licensing Group has brokered a deal with London-based specialty children's apparel company Fabric flavours that will see t-shirts and sweaters priced at US$40 and up rolling out at high-end department store Selfridges later this month.
February 1, 2008
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