Walking Tall costume characters make for marketing might
As many licensors get set to once again have the oversized walk-around models of their characters roam the halls of Javits, it's hard not to notice that these larger-than-life costumes have become an integral part of any good L & M marketing strategy. These giant versions of characters transported from a movie or TV screen to meet-and-greets with their fans at live shows, autograph signings, theme parks, parades and shopping centers are indispensable. And the question remains for IP owners without some costume characters in their arsenal - what are you waiting for?
February 1, 2008
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