Getting into the groove

It's hard to wave off an overture from a toy exec who walks into a master license pitch meeting dressed as one of the characters from the property his company's chasing. And in the case of Christian Jacobs and Scott Schultz, creators of the inventive, irreverent live-action preschool series Yo Gabba Gabba! that launched on Nick Jr. this past August, the minute they saw Spin Master EVP Ben Varadi enter the room suited up as lead DJ Lance Rock, toting a replica of the show's iconic boom box, they knew the Toronto, Canada-based toyco was the one. 'It showed Spin Master totally got the show,' says Jacobs. 'It was the torpedo that sank the ship.'
By
February 1, 2008

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