Sesame gets a taste of high-end retail with Fabric flavours

It looks like Elmo and the gang are relocating to the high street. Sesame Workshop's UK agency Copyright Promotions Licensing Group has brokered a deal with London-based specialty children's apparel company Fabric flavours that will see t-shirts and sweaters priced at US$40 and up rolling out at high-end department store Selfridges on February 23.
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February 22, 2008

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