In time for Earth Day on April 22, Toys ‘R’ Us is launching a proprietary branded line of enviro-friendly playthings branded as ‘Good Green Fun.’
Available in stores and online, the line will initially include Natural Wooden Toys for kids ages two and up, Natural Cotton plush animals for all ages, and Organic Cotton Dolls for infants and up. All SKUs will feature earth-tone packaging made from no less than 70% recycled materials, as well as a stylized TRU logo with a green leaf surrounded by the words ‘Recycle, Renew, Reuse, Re-think.’ The toys themselves are colored using natural or water-based dyes and unprocessed, unbleached and untreated cotton, as certified by the Forest Stewardship Council.

Since October of last year, TRU has also been offering BioPVC gift cards printed on FSC-certified stock, made from corn, biodegradable materials and recycle plastic in several designs.