Empowering kid altruism makes marketing sense

Looking for a way to stand out in today's increasingly undifferentiated advertising market, where familiar tools like commercials and online gaming may not have the pull they once did with kid consumers? A new study from Stamford, Connecticut-based research, strategy and product innovation company Just Kid Inc. that delves into a growing altruistic impulse in US kids may inspire a new direction. According to Kids as a Force for Positive Social Change, marketers stand to forge stronger connections with their consumers and inspire more brand trust in parents by helping kids act on their desires to serve their communities and make tangible changes in their world.
By
April 1, 2008

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