EA and Film Roman to create game-based content

With 2007 global sales hitting US$17.9 billion, a full 43% better than its record-breaking performance the previous year, the gaming industry continues to reign supreme as the best-selling entertainment sector going. But despite this obvious sign that consumers dig the content it churns out, Hollywood's gutters are lined with failed attempts to turn successful game franchises into blockbuster mainstream entertainment.
By
April 1, 2008

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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