In Full Flight

IFDisney has its way, 2008 will go down in kids entertainment history as the year of the fairy. Launched in 2005, when Disney Consumer Products peered into the company's rich character vault and created a world around Peter Pan's beloved Tinker Bell, the Disney Fairies franchise now generates a more-than-respectable US$800 million annually at global retail. However, consumers around the world, particularly DF's core US fanbase of girls six to nine, ain't seen nothing yet.
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April 1, 2008

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