Nighty night! – Kidcasters shaping evening schedules to reflect preschool bedtime rituals

With dedicated preschool channels striving to program around the ebb and flow of a toddler's daily life, several broadcasters in the space have identified a real opportunity to help parents deal with what is often the most contentious and, ironically, the most exhausting part of the day - bedtime. It's when cries of 'No! I don't wanna!' ring out around the world, and new bedtime blocks are helping to ease the struggle.
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April 1, 2008

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