Partworks profit potential is greater than the sum of its pieces
Although it may not be as global as some other publishing categories, the partworks business is definitely worth a look for kids property owners planning significant brand activity in Europe. In its stronghold territory, the UK, licensed titles were responsible for three-quarters of all kids partwork sales last year. And across Europe, the category posted an estimated US$281 million in sales.
April 1, 2008
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