Pressman strategy swaps mass for specialty

Most manufacturers lay awake at night dreaming about increasing their mass-market business, but Jim Pressman is fixated on a polar-opposite ideal. Best known for its top-selling games Rummikub and Mastermind, Pressman's Piscataway, New Jersey-based company currently does 60% of its business in the mass market.
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April 1, 2008

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