‘Active play’ zeitgeist strong at Toy Fair

Judging from the sheer mass of motion-control tech applications at Toy Fair this year, it's clear that the hot-selling Nintendo Wii console is inspiring a new category of toys, part of a trend that Anita Frazier is calling 'active play.' Though the toy and video game industry analyst from The NPD Group has seen application of the Wii's motion-controlled movements in the market for the last couple of years, she says 'the success of the Wii over the last 15 months has accelerated that curve...for mass adoption.'
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April 1, 2008

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