BBC Worldwide delivers on 360-degree mandate

With the aim of cementing its North American operations and becoming more of a global property powerhouse, BBC Worldwide is taking a new approach to the high stakes business of property acquisition. ¡°We are looking for properties that can be developed at the onset with cross-media elements,¡± explains Susanna Pollock, the group¡¯s SVP of TV sales, co-productions and children¡¯s, who stepped into her new post on April 1.
By
May 1, 2008

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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