Kids destinations play into Borders’ concept store strategy
The kids section has always posted contributed sales for US book retailer Borders Group, so it was a natural candidate for a bigger destination treatment in a cluster of concept stores that rolled out earlier this year. With a more inviting ambience and a wider array of non-book merchandise, the new-and-improved real estate is already out-performing Borders' older kids departments chain-wide in terms of sales.
May 1, 2008
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