Elmer’s sticks like glue to licensing plan

The arts & crafts market has been pretty steady lately, with annual sales sitting at US$2.6 billion at the end of February, according to the NPD Group. So after more than 60 years of being known as 'the glue company,' it's no wonder that Elmer's Products wanted to extend its reach when it acquired arts & crafts and activity products manufacturer Scientific Explorer and licensed arts & crafts player GiddyUp at the end of 2006.
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May 1, 2008

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