McDonald’s is lovin’ custom content

Ottawa, Canada's Fuel Industries has spent the past eight years creating international, interactive, viral campaigns for big-name brands such as Panasonic and the Gap. And thanks to a ground-breaking deal with McDonald's Global for the first-ever digital Happy Meal promo, the 100-employee agency is putting that net-savvy to work for itself and blurring that ever-thinning line between advertising and content creation.
By By
May 1, 2008

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