Kids virtual world scene getting quite crowded
Attracted by the break-out success achieved by frontrunners such as Club Penguin and Webkinz (the latter welcoming nearly 12 million unique visitors in March, the most recent month measured by Nielsen Online), a whole new generation of virtual worlds for kids and teens is gearing up to stake out turf on the web. According to a study released last month by Austin, Texas-based Virtual Worlds Management, which puts out a weekly newsletter and runs an annual expo devoted to the subject, there are roughly 60 youth-focused worlds currently operating, with more than 50 others in the pipeline of development and testing.
May 1, 2008
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