Marvel Entertainment relying on heavy metal strength for 2008

First quarter revs are down 3.4% at Marvel Entertainment thanks to lower-than-expected merch and publishing sales, but the company is betting on the box office strength of just-release Iron Man and the upcoming The Incredible Hulk to push its '08 tally past US$400 million.
By
May 5, 2008

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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