Disney opens new media lab

With online content delivery gaining more traction and diverting viewers of all ages from partaking in old-school TV time, the house of mouse has decided to dig more deeply into how audiences are responding to the rapidly proliferating newTubes of the world and the messages from their sponsors. To that end, Disney's media networks division has opened up an emerging media and advertising research lab.
By
May 13, 2008

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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