Nielsen boosts metrics might

Number crunching expert The Nielsen Company is bolstering its ranks with the acquisition of IAG Research, a privately held firm that measures consumer engagement with TV programs, national commercials and product placements.

By Gary Rusak

May 16, 2008

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

Unlock this article plus our full content archive on kidscreen.com
Stay up to date with the latest news in the global kids entertainment industry
Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

// Author Page

About Contact Us Meet the Team Diversity Mission FAQ Terms of Use

Kidscreen title, tagline and logo are trademarks of, and the events are produced by Brunico Marketing Inc.

View our privacy policy

Nielsen boosts metrics might

Number crunching expert The Nielsen Company is bolstering its ranks with the acquisition of IAG Research, a privately held firm that measures consumer engagement with TV programs, national commercials and product placements.

READ THE FULL STORY

About The Author

Search

Menu

Brand Menu