Nielsen boosts metrics might

Number crunching expert The Nielsen Company is bolstering its ranks with the acquisition of IAG Research, a privately held firm that measures consumer engagement with TV programs, national commercials and product placements.

By Gary Rusak

May 16, 2008

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About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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Nielsen boosts metrics might

Number crunching expert The Nielsen Company is bolstering its ranks with the acquisition of IAG Research, a privately held firm that measures consumer engagement with TV programs, national commercials and product placements.

READ THE FULL STORY

About The Author

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