Imira steps up Lola & Virginia activity

Spanish studio Imira Entertainment has built a bunch of new deals around key property Lola & Virginia in hopes that the brand's momentum will attract even more new business at Licensing Show in New York next month.

By Gary Rusak

May 21, 2008

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About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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Imira steps up Lola & Virginia activity

Spanish studio Imira Entertainment has built a bunch of new deals around key property Lola & Virginia in hopes that the brand's momentum will attract even more new business at Licensing Show in New York next month.

READ THE FULL STORY

About The Author

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