NPD finds apparel and entertainment make up bulk of spending on kids

Apparel rules the roost for discretionary dollars spent on children by their moms, according to Kids' Share of Wallet, the most recent report from market research company The NPD Group.

By Gary Rusak

May 27, 2008

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About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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NPD finds apparel and entertainment make up bulk of spending on kids

Apparel rules the roost for discretionary dollars spent on children by their moms, according to Kids' Share of Wallet, the most recent report from market research company The NPD Group.

READ THE FULL STORY

About The Author

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