To Russia with love

Without a dedicated free children's channel in the market, kids programming in Russia has limped along for years on marginalized blocks heavily favoring classic soviet toons. But the country's burgeoning middle class, bolstered in part by 7% annual GDP growth, is driving pay-TV consumption up these days with its demand for more air time and greater choice in content. As a result, the Russian broadcast scene, previously closed off to outside content, is shaping up to be the next hotbed of opportunity for kids entertainment distributors.
By
June 1, 2008

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