Sanrio sets up L&M team to deepen global programs

The house of Hello Kitty has opened a dedicated consumer products division to widen its signature property's footprint in terms of on-brand product development and international distribution. Heading up the effort as president is former MGA Entertainment SVP Janet Hsu. The new unit doesn't necessarily mark a change in strategy so much as an improvement in operational structure, says Hsu.
By
June 1, 2008

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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