MTV Networks inks sweet Sour deal with Cadbury and DISH

MTV Networks is partnering with Cadbury and DISH Network to launch its first-ever advertiser-supported interactive TV campaign being built around The N's new reality series Queen Bees, bowing on July 11.
July 7, 2008

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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