DIY duds make retail noise with L.A. tweens

IF fashion is all about self-expression, then a new tween retail concept that takes that ideology to the extreme may be onto something big. Founders Elizabeth Wiatt and Jamie Tisch certainly borrowed a page from successful DIY retail pioneer Build-A-Bear to build the bones behind Fashionology LA. But their Beverly Hills storefront, which opened last month, really hits the mark with the kids demo's most social subset by offering a group-dynamic retail experience centering around personal fashion design.
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August 1, 2008

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