Licensed footwear steps it up

After nearly a decade of price-point decline in tandem with a production shift to low-cost factories in Asia-Pacific and a bigger retail demand for discount shoes at mass, the US$6.5-billion children's footwear category in the US is about to switch gears. Shoe manufacturers across the board are lifting their prices from anywhere between 5% and 15%, and lurking behind the hike is an all-too-familiar litany of factors. Higher fuel and material costs, a weak US dollar and rising labor costs in China are at the root of it, but it doesn't help that footwear manufacturing has traditionally been one of the lowest-paid labor opportunities in the region, meaning worker retention is lower to begin with.
By
August 1, 2008

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