Jetix Europe consults the experts: kids themselves

What's the best way to make sure your channel plans are in line with what kids want? Try asking them. Eight junior TV execs-in-training were recently invited into Jetix Europe's London HQ for the first-ever Jetix Kids Council meeting. Made up of five boys and three girls ages seven to 10, the advisory board was selected from more than 2,000 applicants who responded to on-air spots, online postings and ads in UK-based kids magazines seeking 'telly-wizards' to help steer Jetix's programming and advertising development plans.
By
August 1, 2008

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