YTV and Nickelodeon: A brand-driven partnership
While YTV's partnership with fellow kidcaster Nickelodeon dates back to 1992 with YTV's acquisition of Rugrats, the two nets have developed along similar paths. Both are kid-centric brands with a strong focus on quirky comedy, both appeal equally to boys and girls, and both are co-production powerhouses on their home turf. But, says Scott Dyer, EVP and GM of Corus Kids, YTV is definitely not Nickelodeon. 'We broadcast Nick shows, but we're a broad service. We have hosts. We air movies.'
August 1, 2008
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