Paul Frank splits up infant and toddler L&M biz
Costa Mesa, California-based Paul Frank Industries is monkeying around with programs for its youngest demo, aging down its six-year-old Small Paul line to focus on infants and rolling toddlers into the core Paul Frank brand. The move was made in deference to the disdain that older toddlers, active purchase influencers, start exhibiting for anything connected to babies.
August 1, 2008
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