Righteous returns at Christian retail spread a little faith

A few years ago, kid consumers would have been hard-pressed to find faith-based product at their local mass retailers. But it's a much different picture today. The distribution coverage for this category has widened exponentially, and the market generated a whopping US$4.63 billion in sales in 2006, the last year that the Association for Christian Retail (the CBA) conducted their bi-annual measurement. And interestingly, kids product has triggered a lot of this growth.
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August 1, 2008

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