Super Why expands reading camps

Every once in a while, a brand marketing initiative taps a property's DNA so well that it's hard to imagine it not coming to pass. Such is the case with the Super Why! Reading Camp, based on New York IP hatchery Out of the Blue's PBS preschool series Super Why! Put into the testing phase last summer, the program has expanded from six to 34 camps in 19 markets ranging from New York to Louisiana. The goal is to reach 100 camps by 2009.
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August 1, 2008

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