NPD reports says US back-to-school spending softer than last year

With a US economic slowdown in full swing, it may not be surprising that the outlook for back-to-school spending is not so rosy, according to a new report released by Port Washington, New York-based market researcher The NPD Group.

By Gary Rusak

August 18, 2008

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About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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NPD reports says US back-to-school spending softer than last year

With a US economic slowdown in full swing, it may not be surprising that the outlook for back-to-school spending is not so rosy, according to a new report released by Port Washington, New York-based market researcher The NPD Group.

READ THE FULL STORY

About The Author

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