DeAgostini expands multimedia reach with DeAKids channel
DeAgostini, the Italian conglomerate with strong businesses in publishing, gaming and media, is getting into the kids TV game with the launch of 24-hour pay-TV channel DeAKids. Scheduled to bow on October 1 via Sky Italia's satellite platform - which beams into roughly 10% of Italy's 21 million households - the channel is launching with a mix of library and first-run animation and live-action fare for kids ages three to 12.
September 1, 2008
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